“Your brand is a story unfolding across all customer touchpoints” —Jonah Sachs, storyteller, author, designer, and entrepreneur. Jonah narrated the importance of brand identity in a single beautiful sentence. Customer touchpoints are important to understand and address for every company. It is not for only fashion and luxury businesses to have a brand identity. Gone […]
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Content marketing is not a separate practice from your web marketing strategies but an evolved and more effective way to do marketing. Simply put, content is the present and future of marketing. What is Content Marketing? As defined by “Content Marketing Institute”, the leading global content marketing education and training organization, “Content marketing is a […]