A question we often receive from people who approach us for solutions – ‘I have a great website and a fantastic list of products. But somehow visitors are not buying from my site. They browse my products, select their choices but abandon the shopping cart. Why is this happening?’
Well, your site is drawing significant traffic daily but if you are not able to convert visitors into buyers, you are losing out on sales and huge revenue.
Increasing your conversion rates is crucial to sustain any online business. Conversion Rate Optimization (CRO) is the practice of urging your visitors to take action – on your website or landing pages. It can be either to sign up a form, subscribe newsletter, or buy your product.
Let’s have a look at some of the strategies to boost conversion rate optimization to remain ahead of your competition.
Study web traffic
One of the first major steps of any conversion optimization strategy is to study and analyze your site traffic data using analytics tools, such as Google Analytics. Google Metrics such as “page views,” “geography,” “mobile traffic,” etc. offer deep insights and reveal how your site visitors are navigating your site, what devices they are using and which are the poorly performing pages.
As visitors can access your site through multiple devices, it becomes all the more crucial to gather and analyze data in order to understand user behavior and target pages that need utmost optimization.
For instance, with this information at hand, you can find landing pages on your website that are drawing huge traffic but have an alarming bounce rate. This indicates that either your landing page is attracting irrelevant traffic or has poor content and unappealing design. These landing pages are the ones that require key attention and need to be optimized first.
Monitor user behavior
Another crucial step in conversion rate optimization services is to figure out the stumbling block that are stopping visitors from turning into customers. Employ behavior analysis tools such as Heatmaps, form analyzer or Scrollmaps on the site to identify exactly what visitors are doing when they visit your site, and where they are losing interest.
Landing Page Must-Haves
You landing pages must have the following three elements to boost conversion rate:
- A strong Call-to-Action.
- Persuasive, compelling copy in headline and body copy.
- A though-provoking video highlighting benefits and features.
Conduct A/B testing
Web conversion optimization is all about testing. Conduct A/B testing (or split testing) to learn what is working and what’s not. For instance, if you have two persuasive headlines for your page, you can run an A/B test to figure out which one is working better and turning visitors into customers.
Optimize Thank You pages
Thank You pages are visible to users after the completion of conversion process. Rather than wasting Thank You page, you can use it as an opportunity to cross-sell your products or services. You can also offer a coupon code for the next order or your social sharing buttons to encourage users to follow you. The idea is to make the users come back to your site again and again.