The fact behind the higher Google ranking is well-planned and executed SEO Optimization. A well-executed SEO Optimization lets you cover the major factors that take your website up the search result page. And, the higher the search results ranking is the more visible it will be to the visitors. Eventually, your website will give you a better number of potential clients. SEO helps you to rank you for specific queries made by the visitors.
Now, the question is- How to rank higher on Google Search Result? Or, how to better SEO Optimization?
We will discuss a few techniques below or the strategies that will help you better your Google search results ranking.
15 Tips to Improve your Google Search Ranking!
1. Create an Attractive yet Informative and Engaging Content.
The main asset of your website is the content. The visitors search to get the information or content regarding their specific interests. Hence, the content is a crucial factor to help you with the better Google Search Ranking. To hold the visitor the content should be attractive yet informative. You should be great to write something relatable and informative. This will help the visitor to connect with your page better and get them to visit you again!
2. Work on High Ranking and Effective Keywords.
Keywords are the phrases used by the searches in the search bar. Research on what phrases or targeted keywords the people are using to get the desired results. Use those keywords in relevant content. This will increase the click rate too! They also help Google to understand your page which is important to increase the Google search ranking.
3. Create Relevant and Useful Backlinks.
Relevant Backlinks can help Google to understand the purpose and the ideology of your page. The better Google will understand you, the better it will rank you on the search results page. Hence, focus on optimizing your anchor texts accordingly.
4. Focus on “On-Page” SEO.
Writing high-quality and grammar-perfect content isn’t enough to crack the Google search ranking game! Optimizing the content is equally important. Including keywords, creating SEO-friendly URLs, optimizing Meta tags and title tags, etc. are a few of the factors that will lead to healthy on-page SEO optimization.
5. Improve the Page-Loading Speed.
You already have just a few seconds to convert your potential visitor into a client. Now, if your web page will take time to load, you won’t even get a potential visitor. Fast loading improves the user experience and lowers the bounce rate.
6. Make your Website Mobile-Friendly.
With the rapid digital age expansion, many people have gone from sticking to desktop or laptop screens to staying on mobile-screen. Mobile phones have access to everything nowadays and are the greatest platform or medium to connect through the audience. Hence, optimize your website to be mobile-friendly in order to strengthen your audience base.
7. Google Answer Box Optimization.
Do you know what is better than the top position on Google Search Rankings? It’s the appearance in Google Answer Box. It helps you gain better reach and visibility with a lot more potential leads. This will enhance the efforts to reach the top position on the Google Search Results Page.
8. Don’t Neglect Long-Form Content.
We often avoid writing long-form content assuming that it a visitor might not care to scroll down for a longer time. But, you just need to be great with words to write engaging content that will hold the visitor till the end. The more time a visitor will spend on your website, the more likely are the chances of a greater conversion rate. Eventually, it will help your search results ranking.
9. Optimize the Anchor Texts.
Relevant anchor texts will not only lead your potential customers to your website, but it will help Google to understand your page better. Hence, optimizing anchor texts might not have a bigger impact, but it definitely impacts the Google search ranking.
10. Focus on URL Optimization.
You should optimize your URL according to the Search Engine Optimization guidelines. It might not be a major factor but definitely an important one! SEO-friendly URL helps the crawlers to spot your content URL among the millions of URLs.
11. Work on Guest Posting Strategy.
Writing blogs and articles for other websites impacts positively on the Google search ranking! Guest posts will help you attract an audience from various sources. It will increase the visibility of the content. And the backlinks within the guest posts will help you increase the traffic to your website. But don’t write guest posts for any website. Pick point few renowned websites and write relevant articles for them (the content should be relevant to both, your website and the other website you are writing for!). Writing for fortune websites will increase your credibility which will directly impact your Google search ranking.
12. Optimize Google My Business Listings.
In order to make it to the top of the Organic Google Search Results, it’s important to rank better in local search results. And, to do that optimizing Google My Business Listing is important.
13. Develop an Effective PPC Strategy.
PPC Strategy is important for creating brand awareness. And, people generally go behind familiar names over a new or “not-so-in-trend” name. A paid advertising strategy might not impact the results directly, but it will help your site rank prominently in Google search rankings and social media!
14. Meta Tags Optimization.
Meta Tags help the users to understand your content. And, both if the title tag is the first impression of your content, the Meta tags are the semi-first impression! People judge your content even before opening it via the title tag and the Meta tag. Hence, optimizing the Meta tags and the title tag is equally important.
15. Including Rich Snippets in Search.
Snippets give the searchers a clear picture of if the content inside is relatable to them or not! This also helps to better the user experience. It’s the information that searchers see right above the Meta tag. It can be a rating, cost-price, stock information, etc. This will help to lower the bounce rate.
There are multiple other factors that can directly or indirectly impact your Google search rankings. Some factors might be more major than the ones mentioned above. But, to get the maximum results you should focus on minor facts also, as they take you to a long-lasting stable result. The above-mentioned tips might take a bit more hard work and time, but they will give you results that will stay and benefit your business for the long term.
You should not and cannot ignore any insight or tips only because it is not as bigger as others.
Small things Work Big Wonders!