A new generation of deck and patio businesses is using digital marketing to grow their businesses. The widespread adoption of the internet completely transformed how customers and contractors do business.
Deck and patio contractors are a competitive business, so you have to stand out in a crowd of other contractors. Lead generation for the deck and patio business is a task that needs strategic planning.
Lead generation for deck and patio contractors can be accomplished in several ways. The following blog post discusses seven ways to generate leads for deck and patio contractors.
Call-To-Action Or CTAs
Conversion rate refers to the proportion of website visitors that become leads after successfully converting. Make sure all call-to-action buttons are placed at the appropriate locations. Display all important information like your contact number, address, and business hours so people know where you are and when you are open.
Rank Higher On Google Search
When a user searches for deck and patio contractors, you want to be at the top of the list. Rank higher than all organic search results is the minimum you should aim for. This can be achieved by implementing effective SEO strategies. Google rankings will drive traffic to your page or website, allowing users to find what they are looking for.
Claim Your Google My Business or GMB
When you create a listing on Google My Business with your business information like your category, phone number, and hours of operation, people in your area will be able to find you. In addition to providing leads to your business, Google Maps also selects three businesses with GMB listings to display in the map listings.
Consider Listing & Backlinking
Your business will be visible in more places online other than Google if you have listings. The more listings you have, the more people will be able to find you. Getting your local business listed on business directories helps online searchers find you. The backlinks on your website also indicate the popularity of your website, which is why backlinks are so valuable.
Incorporate video content
You can increase your leads by putting a video online that shows what you do as deck and patio contractors. Your visitors will be captivated by your short videos of your work if you make them visually interesting and creative. It is possible to dramatically change your lead using this method.
Marketing through content
Your business will benefit from attracting leads who are interested in your services. Your audience will benefit from your knowledge when you use this method. It is easier to gain the trust of your audience when you demonstrate that you know what you are doing. Leads will be attracted to your decking business when you provide them with the information they need.
Lead generation through PPC is one of the most effective methods. The top of the search results is dominated by these paid advertisements when users search. Keywords play an important role in making your PPC ad appear in search results when you choose the right keywords.
To earn more conversions for your business, you need to invest in lead generation methods. Our goal at Digital Sprout is to make lead generation for deck and patio contractors more effective.
Throughout our years of experience, we have delivered lead generation strategies that are tailored to fit the specific needs of your business. Look no further than Digital Sprout if you need a lead generation that drives results. Give us a call and let us help you grow your business with digital marketing.