Lead generation strategies include landing pages as they are more targeted than homepages, both in driving leads and conveying messages. Customizing landing pages allows campaigns to reach a specific audience and target them according to each campaign.
A lack of lead generation in your landing page design is the last thing you want to worry about when your sales cycle is longer. To boost lead generation via landing pages, you should consider features that are necessary to enhance the functionality of landing pages.
Once a new contact enters the system, the system has enough work to do. Our experts at Digital Sprout share five tips to generate leads using landing pages in this blog.
1. Easy-to-use design
When it comes to landing pages, design refers both the layout and the creative assets included on the page. Lead generation should be boosted by fast-loading and optimized landing pages. This includes optimizing them for mobile devices. In addition to removing the navigation bar, the options available will also increase users’ chances of staying on the page for a longer duration.
2. Keep your message on target
It is important to use consistent messaging throughout the entire process, from your keyword bidding to your ad copy to your landing page. Leads will feel confused and leave if your messaging varies between SERPs and landing pages. The headline of your ad and landing page should focus on your PPC keyword.
3. Relevant and appealing visuals
It is crucial to include appealing visuals on your pages to emphasize the main features and content of your website. Lead generation landing pages can be boosted by strong visuals, expressing what your company stands for instantly. It is more likely that people will view content that features relevant images than content that does not. In addition to these visuals, videos can also be included, but don’t overload.
4. Lead form optimization
Lead forms are essential to lead generation, but they should also be kept short and only require visitors to enter a limited number of fields. When lead forms are long and request too much information, they can harm lead generation. Including autofill in forms will reduce the duration of time it takes to complete forms, making them easier to submit.
5. Include your contact information
Last but not least, you should display your contact information on your landing pages if you wish to generate leads. Your company’s contact information includes its name, phone number, address, and email address. To move potential customers through the conversion process quickly, you can even include the email address of a dedicated salesperson. A landing page with your contact information can systematically generate new leads.
Even though it may seem easy to create landing pages, there are several key elements you need to consider to ensure a successful lead generation campaign. A landing page that meets your goals can be created by incorporating these five strategies.
Digital Sprout has a team of experts who know how to make every landing page work for you. Our clients have enjoyed outstanding ROI and constant company growth because we provide innovative solutions and precise details.
Get your business’s leads generation with landing page design from Digital Sprout’s experienced team.