What is your ultimate goal as an eCommerce business? Reaching as many potential customers as possible! If that so, you can’t ignore the power of Social Media Marketing to grow your business in 2021. Creating a social media account and posting regularly is not enough. Professional social media marketers know many tricks and the real pain to establish a brand on social media platforms. The compilation has grown so much that you must have a professional social media strategy and keep updating it to help your business grow.
Here are 5 reasons you can’t ignore & must have professional social media experts.
1. Everybody Is On Social Media
Many businesses think their targeted customers are not on social media and so they shouldn’t invest their time and money in the platforms. Well, news flash! If your product is selling online and even remotely relevant, your target market is on social media. Even roofing contractors, plumbers, or church groups must have a social media presence in 2021.
Forbes states, as of January 2018, “active social media users make up 3.2 billion, or 42% of the population”. The number has only grown. Since everyone is on social media, one way or another they come across your profile and posts. You get to create the need of your products & services in the customers. A person scrolling through social media at the end of the day may need several things. So, just because your busy business schedules don’t allow you to be on Instagram or Facebook, doesn’t mean your customers feel the same.
2. Use Existing Consumers to Gain New Ones
This has been clear to all marketers for ages that people rely on their friends and family more than they rely on the words of a salesman. When your existing customers post a positive review on their social media, your business page immediately gets the attention of all their followers. You may take the help of influencers marketing strategies as well.
3. Create & Increase Brand Authority
When someone comes across your brand on 3rd party eCommerce sites or your dedicated one, they also search your unique selling proposition (USP), competitors, etc. Having a social media presence with regular posts solidifies your knowledge, expertise, and experience over your competitors. The kind of content you share dictates your brand identity and authority. Stay true to your brand and gain business.
4. Social Media Presence Improves Brand Loyalty
According to Access, “53% of consumers said they would be more likely to consider brands that are transparent on social media for their next purchase”. Interact with your customers and solve their problems easily by reacting, analyzing, and reaching out to your customers. Social media DMs are the easiest way to get a hold of your consumers and win them over. Ask them to share their positive reviews on their profiles and keep improving yourself by listening to their pain points. Brand loyalty is a two-way streak.
5. Cost-Effective Marketing Plans
Social media marketing is possibly the most cost-effective way as most activities are free of cost such as, creating an account, signing up or posting. There is a huge scope of organic reach as well. Even if you decide to use paid advertising on social media, the budget dosen’t need to break your bank. You can start with as small as $1 per day. In an exchange of dedicated time and a small investment, you can significantly increase your business exponentially.
If you’re looking for professional help with your social media advertising campaign, our esteemed team of digital marketers can help. With custom strategies, and goal oriented solutions, Digital Sprout can maximize the results of your SEO and SMO activities.