Pre-Meeting Digital Marketing Framework

Take a look at our Digital Sprout Marketing Framework video (16 mins) before we meet for our Discovery Session. Please take notes or use our online form below the video to rate your business. You will receive a copy for your records upon submission.

Step 1 of 3

Name

Company

additional optimization for

Traffic & visibility

	Red (Needs some work)	Yellow (Average, room for improvement)	Green (Knocking it out of the park.)
Organic search rankings	Red (Needs some work)Organic search rankings Red (Needs some work)	Yellow (Average, room for improvement)Organic search rankings Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Organic search rankings Green (Knocking it out of the park.)
Google Maps Rankings	Red (Needs some work)Google Maps Rankings Red (Needs some work)	Yellow (Average, room for improvement)Google Maps Rankings Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Google Maps Rankings Green (Knocking it out of the park.)
Paid search	Red (Needs some work)Paid search Red (Needs some work)	Yellow (Average, room for improvement)Paid search Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Paid search Green (Knocking it out of the park.)
AI search presence	Red (Needs some work)AI search presence Red (Needs some work)	Yellow (Average, room for improvement)AI search presence Yellow (Average, room for improvement)	Green (Knocking it out of the park.)AI search presence Green (Knocking it out of the park.)
Social media presence	Red (Needs some work)Social media presence Red (Needs some work)	Yellow (Average, room for improvement)Social media presence Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Social media presence Green (Knocking it out of the park.)
Remarketing to existing customers	Red (Needs some work)Remarketing to existing customers Red (Needs some work)	Yellow (Average, room for improvement)Remarketing to existing customers Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Remarketing to existing customers Green (Knocking it out of the park.)
Referral program	Red (Needs some work)Referral program Red (Needs some work)	Yellow (Average, room for improvement)Referral program Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Referral program Green (Knocking it out of the park.)
Loyalty plans	Red (Needs some work)Loyalty plans Red (Needs some work)	Yellow (Average, room for improvement)Loyalty plans Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Loyalty plans Green (Knocking it out of the park.)

Anything additional worth noting for traffic & visibility.

	Red (Needs some work)	Yellow (Average, room for improvement)	Green (Knocking it out of the park.)
High converting website	Red (Needs some work)High converting website Red (Needs some work)	Yellow (Average, room for improvement)High converting website Yellow (Average, room for improvement)	Green (Knocking it out of the park.)High converting website Green (Knocking it out of the park.)
Quality company branded images	Red (Needs some work)Quality company branded images Red (Needs some work)	Yellow (Average, room for improvement)Quality company branded images Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Quality company branded images Green (Knocking it out of the park.)
Pages for each service offering	Red (Needs some work)Pages for each service offering Red (Needs some work)	Yellow (Average, room for improvement)Pages for each service offering Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Pages for each service offering Green (Knocking it out of the park.)
Service area and location pages	Red (Needs some work)Service area and location pages Red (Needs some work)	Yellow (Average, room for improvement)Service area and location pages Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Service area and location pages Green (Knocking it out of the park.)
Live chat widget	Red (Needs some work)Live chat widget Red (Needs some work)	Yellow (Average, room for improvement)Live chat widget Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Live chat widget Green (Knocking it out of the park.)
4.5+ rating on Google	Red (Needs some work)4.5+ rating on Google Red (Needs some work)	Yellow (Average, room for improvement)4.5+ rating on Google Yellow (Average, room for improvement)	Green (Knocking it out of the park.)4.5+ rating on Google Green (Knocking it out of the park.)
Consistent Reviews	Red (Needs some work)Consistent Reviews Red (Needs some work)	Yellow (Average, room for improvement)Consistent Reviews Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Consistent Reviews Green (Knocking it out of the park.)
Automated follow-ups and re-engagement campaigns	Red (Needs some work)Automated follow-ups and re-engagement campaigns Red (Needs some work)	Yellow (Average, room for improvement)Automated follow-ups and re-engagement campaigns Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Automated follow-ups and re-engagement campaigns Green (Knocking it out of the park.)

	Red (Needs some work)	Yellow (Average, room for improvement)	Green (Knocking it out of the park.)
CRM/Pipeline for prospects and customers	Red (Needs some work)CRM/Pipeline for prospects and customers Red (Needs some work)	Yellow (Average, room for improvement)CRM/Pipeline for prospects and customers Yellow (Average, room for improvement)	Green (Knocking it out of the park.)CRM/Pipeline for prospects and customers Green (Knocking it out of the park.)
Clear return on investment tracking	Red (Needs some work)Clear return on investment tracking Red (Needs some work)	Yellow (Average, room for improvement)Clear return on investment tracking Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Clear return on investment tracking Green (Knocking it out of the park.)
Clear cost per appointment tracking	Red (Needs some work)Clear cost per appointment tracking Red (Needs some work)	Yellow (Average, room for improvement)Clear cost per appointment tracking Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Clear cost per appointment tracking Green (Knocking it out of the park.)
Monthly reporting	Red (Needs some work)Monthly reporting Red (Needs some work)	Yellow (Average, room for improvement)Monthly reporting Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Monthly reporting Green (Knocking it out of the park.)
Lead quality by marketing channel	Red (Needs some work)Lead quality by marketing channel Red (Needs some work)	Yellow (Average, room for improvement)Lead quality by marketing channel Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Lead quality by marketing channel Green (Knocking it out of the park.)
Yearly planning & seasonal adjustments	Red (Needs some work)Yearly planning & seasonal adjustments Red (Needs some work)	Yellow (Average, room for improvement)Yearly planning & seasonal adjustments Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Yearly planning & seasonal adjustments Green (Knocking it out of the park.)
Split testing content and making ongoing optimizations	Red (Needs some work)Split testing content and making ongoing optimizations Red (Needs some work)	Yellow (Average, room for improvement)Split testing content and making ongoing optimizations Yellow (Average, room for improvement)	Green (Knocking it out of the park.)Split testing content and making ongoing optimizations Green (Knocking it out of the park.)
System in place for fresh new content every month	Red (Needs some work)System in place for fresh new content every month Red (Needs some work)	Yellow (Average, room for improvement)System in place for fresh new content every month Yellow (Average, room for improvement)	Green (Knocking it out of the park.)System in place for fresh new content every month Green (Knocking it out of the park.)

Explore Our Free Online Marketing Resources

Attract more qualified leads with Digital Sprout's website design in Maryland.

Roofing Websites: Why Visitors Don’t Request Quotes (And How to Fix It)

A roofing company can invest thousands of dollars in marketing, generate steady website traffic, and [...]

15
Jun

Stay ahead of evolving search trends with Digital Sprout's AI SEO services in Maryland.

How to Structure Website Content So AI Picks It for Search Answers

The digital landscape has crossed a definitive tipping point. The line separating traditional search engine [...]

13
Jun

How To Get Verified On Google Business Profile

For a Google Business Profile (GBP) video verification, the goal is simple: prove to Google [...]

08
Jun

Get more calls and bookings with Digital Sprout’s HVAC digital marketing services.

How HVAC Companies Can Capture High-Intent Leads During Peak Seasons

HVAC lead generation is not the same challenge in January that it is in July. [...]

15
May

Generate more leads with Digital Sprout’s expert website design for lead generation.

Why Your Website Looks Good but Doesn’t Generate Leads

In 2026, businesses are investing more than ever in visually appealing websites, yet many still [...]

14
May

Remodeling contractor marketing strategy by Digital Sprout that actually works.

10 High-ROI Marketing Ideas for Home Remodeling Contractors

You are great at remodeling. Your finished kitchens get photographed. Your bathroom transformations earn five-star [...]

21
Apr

Maximize your leads and business potential with Digital Sprout's social media expertise.

6 Social Media Goals for Business That Drive Real Result

Most businesses are not struggling on social media because the platforms do not work. They [...]

20
Apr

Adapt to the future of search with Digital Sprout and powerful GEO optimization.

Generative Engine Optimization vs SEO: What’s the Difference?

Search behavior has changed dramatically in the past two years. People are no longer relying [...]

12
Mar