Voice search has become an increasingly popular way for people to find information online, and it will only grow in 2023. With the rise of voice assistants like Siri, Google Assistant, and Alexa, optimizing your website for voice search is the need of the hour.
The speech recognition innovation has revolutionized the field of virtual assistants. You can receive valuable information quickly by pressing a button and voicing your query. It has made our lives and shopping experiences more effortless.
According to forecasts, the number of digital voice assistants is expected to reach 8.4 billion units by 2024 (https://www.statista.com/statistics/973815/worldwide-digital-voice-assistant-in-use/), exceeding the world’s population. Ignoring the current voice search statistics could lead to missed sales opportunities.
Here are six ways to optimize your website for voice search in 2023:
Use Conversational Language
Evidently, when people use voice search, they’re more likely to use conversational language. For example, instead of typing “best restaurants in New York,” they might say, “what are the best restaurants in New York?” Thus to optimize your website accordingly, you must:
Use conversational language in your content.
Include long-tail keywords that mimic how people talk.
Focus on Featured Snippets
Featured snippets are short answers that appear at the top of Google search results. People often want a quick response to their questions, for which the featured snippets are perfect.
Thus, strategically focusing on creating content that can be turned into a featured snippet will go a long way.
Optimize for Local Search
Ensure your business’s name, address, and phone number (NAP) are consistent across all online directories and review sites. Also, include local keywords in your content.
Speed up Your Website
If your website takes too long to load, the customer will move on to the next one. Optimize your website to respond quickly to the customer’s command on both computer and mobile devices.
Create a FAQ Page
Customers often like to seek answers before buying any product or service. Thus, having a frequently asked questions (FAQ) page can help your business to maintain an online presence.
Do thorough research to include the questions people will likely ask and provide concise answers.
Use Schema Markup
Schema markup is a type of code that helps search engines understand the content on your website.
Using schema markup, you can provide more information about your content, such as your business’s location, phone number, and hours of operation. It will help your website appear in search results.
With the gradual increase and eventual dominance of voice search in the search engine landscape, paying attention to its importance for business advancement is crucial.
You have landed on the perfect spot if you are looking for professional and efficient website optimization services to help you leverage booming voice recognition technology.
We at Digital Sprout are committed to developing a comprehensive digital marketing strategy tailored to your business needs.
With a wide range of experience and immense digital market knowledge, we can help you identify your target audience, choose the right digital channels, and create content that resonates with your customers.
Partner with us and improve your website’s search engine rankings, attract more traffic, and increase your online visibility.